The “Apple access economy” incentivizes problematic journalism.
Many action-heavy trailers now begin with a stinger—a 4–5 second preview of the trailer’s most exciting scenes, stitched together with fast cuts and scored with a cacophany of rising sound effects. It’s literally a “trailer for the trailer.”
Despite the crisis in web publishing, and despite publishers’ increasingly desperate pleas, I don’t feel guilty enough to turn off my ad blocker.
At its product marketing event last week, Apple announced its new iPhone line-up, which breaks with precedent in two ways: The iPhone X name (read “iPhone Ten”) takes a cue from the Windows world, in that Apple has skipped over the number “9.” The iPhone price points have never been so diverse; the 2017 phones […]
A well-crafted product event is a roller coaster worth riding, and it’s more fun if you don’t know that hairpin left turn is coming.
Are atomic physicists timing their experiments using the Watch? Do NASA engineers schedule booster ignition using Siri?
How struggling actors cash in on beloved characters